I have just seen a TV programme which depicts children in rural villages of China leading a horrendously difficult life and therefore, deserve help. To put it frankly, these TV programmes make me sick, a lot. I am not saying that these children don't need help. The problem is, they would prompt people to donate a HELL lot of money to them.
Now that's the problem, we know that there are many people who are also in need but are unable or unwilling to seek help in such TV programmes. If these promotions keep running and draw MOST of the money to these children, the ratio of resources devoted to these children and "those-who-need-help-but-don't-know-how-to-do-promotion" will gradually rise and eventually become disproportionate. This, of course, would be unfair to them, and it CAN cause problems.
One of the most important rules to administer help to people in need is that we should give more help to people who are more badly in need. However, according to the above analysis, we find that using emotinal tactics to draw resources run counter to this principle.
(Indeed, we may have good reasons to think that people who can't seek help in such TV shows are actually more in need)
TV programmes who attempt to use emotional tactics to draw resources to "minority groups" sickens me a lot. I admit everyone in our society need help, but I believe using statistics to allocate resources would be preferable to emotional tactics. I am still trying to figure out why being emotional seems to be associated so strongly with poor decision making.